Once you have submitted your app, you will need to wait for your app to be approved. Your app will not appear on the App store until we have verified, and approved your app.

We individually approve every single app on our App store. This is to ensure quality, safety and security for all of our customers, protecting both our own and your businesses' interests.

The app approval process doesn’t require you to take any action, and generally takes 3-5 working days, so make sure you take this into account when planning your launch dates.

If your app is approved, we will and send you an email confirmation letting you know that your app is ready for launch. If for any reason your app is not approved you will be emailed and given details as to why your app was not approved by a member of the App Store team.

Note also that if you make changes to your app, these won’t take effect until these changes have also been approved by a member of the App store team.